Lowe’s Companies, Inc. Extends Long-Term Relationship with NAR to Provide Members Exclusive Marketing Tools and Valuable Savings
SPECIAL ANNOUNCEMENT
Lowe’s Companies, Inc. Extends Long-Term Relationship with NAR to Provide Members Exclusive Marketing Tools and Valuable Savings
Marketing & Business Development is pleased to announce the three-year extension of NAR’s partnership with Lowe’s Companies, Inc., under the REALTOR Benefits® Program. March 2011 will mark the 5 year anniversary of this successful program; and the extension solidifies Lowe’s position as the Association’s exclusive home improvements provider, offering a free direct marketing tool created exclusively for members through the Lowe’s Program for REALTORS®.
The popular Lowe’s Program for REALTORS®, boasting more than 700,000 enrolled members to date, provides a means for members to send their clients highly customized newsletters and coupons, including a 10% discount on home improvement purchases at Lowe’s, along with other select rebates. These discounts can be sent as a direct mail piece or by email, on behalf of participating members, featuring the member’s photo, company logo and contact information. Best of all, it’s absolutely FREE to REALTORS®. Lowe’s has made it easy for NAR members to take advantage of this offer through the member-only Web site at www.LowesRealtorBenefits.com.
Additionally, Lowe’s provides an additional unique NAR member benefit where REALTORS® receive a 5% discount on the online purchase of Lowe’s gift cards through the member-only site.
We look forward to the continuation of our strong relationship with one of the world’s largest home improvement retailers and are excited to be able to provide members another valuable, free program for another several years.
The Fact Sheet below details the offering available through the REALTOR Benefits® Program. If you have questions about this or the REALTOR Benefits® Program in general, please contact me at x8269 or a member of the Strategic Alliances team listed below.
Thanks,
BOBG
WHAT: Lowe’s and NAR commit to a three-year extension of partnership through the REALTOR Benefits® Program, offering a unique program for NAR members to use with their customers and clients.
Available to: All NAR members
FEATURES:
The Lowe’s Program for REALTORS®:
This program allows NAR members to provide valuable Lowe’s offers to customers and clients through highly customized mailings including the member’s photo, company logo, name and contact information, all at no cost and with minimal effort.
Details:
· In order to participate, you must register at www.LowesRealtorBenefits.com
· There you will establish your own personal profile that may include your personal photo and business logo; this information will be used when Lowe’s creates your customized direct mail and email marketing pieces sent to your clients.
· Next, set up individual profiles for your clients, select ‘Buyer’ or ‘Seller’ option, and delivery format.
· From that point, Lowe’s will generate a customized marketing piece of your choice:
For Your Seller
• Customized direct mail to thank clients for choosing you, plus information on prepping the house for sale, and a special coupon worth 10% off Lowe’s merchandise. You can also select from multiple product offers to further customize your mailing.
• A special personalized e-mail is also available for your sellers that includes helpful home selling tips and a 10% off Lowe’s coupon.
• You can also send your sellers an HGTV email with three episodes of “Designed to Sell,” which includes a 10% off Lowe’s coupon.
For Your New Homeowners/Buyers
• Congratulatory customized direct mail that includes a coupon worth 10% off purchases up to $10,000 at Lowe’s, as a Housewarming gift from you. You can also select one additional rebate offer for your new homeowner.
• A special personalized e-mail is also available for buyers, that includes a 10% off Lowe’s coupon.
• For first-time homebuyers, you can also select to send them a FREE Lowe’s Creative Ideas First Time Home Buyers Guide with the direct mail or email.
Lowe’s Custom Publications
Through the direct mail piece, clients will also learn about the option to subscribe to a free Lowe’s Custom Publication offering helpful advice and project ideas as an added, free gift from you! REALTORS® may also subscribe to any of Lowe’s Custom Publications.
LowesRealtorBenefits.com Mobile Site
You can also send the same personalized Lowe's direct mail coupons and e-coupons to your buyers and sellers directly from your cell phone or other handheld device. Visit the web site for details.
For All Clients
Keep in touch with clients with monthly co-branded e-newsletter monthly tips on buying, selling and moving, plus information to education clients about innovative home products and projects that yield a high return. Every six months, this enewsletter also includes $10 off $50 ‘Project Starter Coupons’ for special savings at Lowe’s.
Discounts For REALTORS®
Members may also obtain the savings and rebate offers available from Lowe’s manufacturers for their own use; check the partner page for updates via REALTOR.org/RealtorBenefits
Gift Card Program
Lowe’s offers an additional NAR member benefit where NAR members will receive a 5% discount on the online purchase of Lowe’s gift cards at www.LowesRealtorBenefits.com. The gift card discount is not available in stores or at Lowes.com.
ADDITIONAL INFORMATION:
Building on its long history of home improvement and community involvement, Lowe’s will continue to team up with NAR on a variety of future Habitat for Humanity projects in communities across the country. Lowe’s is also a proud sponsor of REALTOR® Magazine’s Good Neighbor Awards.
PROGRAM CONTACT INFORMATION:
To learn more about the Lowe’s marketing program and to register, visit www.LowesRealtorBenefits.com; you will need to provide your NAR Membership I.D. (NRDS) number.
NAR CONTACT INFORMATION:
Kristin Stafford
Managing Director, Strategic Alliances
312-329-8628
Rebecca Daly
Senior Strategic Alliances Account Manager
312-329-8379
Ken Burlington
Vice President, Strategic Alliances
312-329-8360
